SPITFIRE TAKES TO THE AIR WITH NEW TV ADS

Shepherd Neame sees their eagerly awaited next instalment of the award winning 'Bottle of Britain' Spitfire advertising campaign, take to the air for the first time ever on terrestrial and satellite TV.

The result of a £600,000 investment by brewer Shepherd Neame, five new adverts, including both brand new concepts and a couple of old favourites adapted for TV, will appear on Channel Four (London region), Sky News and Sky Sports throughout November and December.

This theme is carried through in the new TV advertisements, which see old favourites like 'Joystick' and 'Victoria Cross' brought to life. New themes include 'The French Resistance', taking a lighthearted and modern-day swipe at our French cousins and their love affair with wine, and 'Secret Service', a reference to 'the cheeky half', - that extra beer slipped in by most blokes when their girlfriends or wives backs are turned!

Our star performer, Spitfire has seen sales grow by 29.2% in the last year, is one of the fastest growing cask beers in the UK and has national distribution for both draught and bottle. Our investment in the brand is clearly paying off and we intend to continue investing. Click below to download the Spitfire TV Adverts: